Franco

Franco Is a tequila brand targeted towards new drinkers.The meaning behind Frank when translated to English is “open, honest, and direct” which is how we want to be perceived by our customers. Many tequila brands use blackletter or bold typefaces, we kept this typeface style but with a contemporary twist. The blackletter we used has thick dramatic strokes with thin pointy tips, which are typical characteristics of a traditional blackletter. The curvilinear line and lowercase letters gives this blackletter a modern look.